🎉 Come celebrate 1 Year of Wild Sense! Join our "Stand-Up Parenthood" Launch & Comedy Night in Zurich (or cheer us on from afar!). › Grab your tickets
Comic coaching for family leaders.

Come laugh with us!

Raising a family is a wild ride. With curiosity and shared laughter, keep becoming the parent you want to be - and turn everyday chaos into a more grounded family life.

Why Wild Sense?

A different way to connect

Forget the stuffy rooms and clinical jargon. We believe that shared laughter, active frameworks, and dynamic connection are the best practices to realign your family. See what we mean:

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Where are you now?

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Parenting experiences for everyday life

Offers for parents

Inside every parent live multiple stories

Explore them in our 4-part evening series of comedy coaching, dedicated 1:1 coaching or work hands-on in our Smart Conversations workshop.

› To all experiences
Parent 'Till You Make It performers on stage
Words from family leaders

Real stories like yours.

We have had the privilege of helping parents all over Zurich (and beyond) find their rhythm and shape their parenting stories.

"I liked the way Ya'ara and Susanne made everyone feel so much at ease, for the honest exchange and connection."

— Asya, mom of 10 & 14-year-olds

"Accepting my children as they are without trying to make them a better version of myself."

— Olga, Zurich parent

"The ideas and different points of view for the same situation. It is okay not being a perfect parent."

— Zurich parent
Ya'ara Segal and Susanne König
Meet your guides

Ya'ara & Susanne, co-creators of Wild Sense

We know that forging your parenting story while navigating family dynamics takes immense trust. We are the humans behind the frameworks, here to bring warmth, humor, and proven tools to your home base.

With over 15 years of combined experience guiding meaningful transformation, we realized that the most important (and hardest) leadership role anyone will ever take on is parenting.

We don't believe in perfect parenting. We believe in messy, honest, and resilient connections. We combined our expertise in leadership, training, and coaching to create a safe space for parents to lead with love.

Read our individual stories

Our Alliance Partners

Strengthened by connection.

We proudly collaborate with trusted schools, foundations, and corporate partners to create spaces for growth. Together, we ensure parents have the meaningful, structural support they need to truly thrive.